Saturday, April 7, 2012
QR codes are going to be the best marketing tool very soon
I was in Boston last night and as I was approaching a bar that my friends and I were going to I noticed that there were two lines, I figured both were to get into the bar. As I got closer I realized one line was full of people waiting to scan the QR code that was posted outside the bar. I asked a girl that was in line what the big deal was and she said if you scan the code you get a free pitcher of beer so I obviously had to do it. The bar was the most packed I have seen it so obviously QR codes can be great for nightlife marketing.
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I think it's definitely an interesting marketing tool to use QR codes at bars. It's a place that I normally wouldn't think of doing a lot of marketing, but clearly it sounds like it works. The only thing I don't see QR codes doing is progressing in that area. There's only so much that you can give away after so long.
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