Friday, April 13, 2012
Free Burrito's To Promote Earth Day
Earth day has become a hit recently due to all of the concern of the environment and a company has recognized this and jumped on a great marketing strategy. Chipotle is serving free burritos all day on earth day, April 22nd. The burritos will be served in reusable lunch bags. I find this to be a great idea. Chipotle will benefit in two ways from this. The first way benefits business because many people who have never had a Chipotle burrito before will be lining up for free food and they will definitely be coming back due to how delicious they are. The second benefit is the opinion people will have on the company, they are showing that they care with the reusable lunch bags. They are showing consumers that they want to be a part of earth day. I think the free burritos on earth day will be a hit and they will continue to do this every year on earth day.
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This certainly shows thier corporate social responsibilty. For being a large corporation they might be able to sway the opinions of those who only support local food establishments. Chipoltle is one of the most popular fast food establishments and this will help to reach more people
ReplyDeleteWish I knew about this pre-Earth Day. This is quite the campaign to give free burritos all day and in green take out material. Will Chipotle be using green materials for now on or was this campaign just for earth day specifically. If they continue to use the reusable lunch bags then Chipotle is keeping up with their social service and I would say they made a strong effort in the green movement. On the other hand if they are not going to continue to use the reusable bags then it seems like it was just a big promotion move instead of a move for the actual earth day cause.
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