Thursday, February 2, 2012
Super Bowl 2012 Commercial's
We all know most of America watches the Super Bowl. Last year 1 in every 3 Americans watched the game. One of the most hyped parts of the Super Bowl are the commercials. For the 2012 Super Bowl it costs $3.5 Million, for a 30 second commercial slot. Yes, It makes sense to do everything you can to get a commercial in during the Super Bowl since most of America is watching but, do some company's take a hit from dropping that kind of money for a commercial? Is it really worth it? Why not save the money and put a commercial in on youtube or something?
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For a national company with a relatively generic (meaning one that is usable by most people and not a niche market) product just to be seen by that large of an audience, is usually worth the investment. It is not quite the Super Bowl, but my company began this year for the first time running actual televised commercials. In the past we have stuck to radio, billboard and online advertising, but this year we ran a campaign on NESN, MSG, NHL Network and a few other local channels. The results for us thus far have been huge in comparison to the investment made. The Marketing ROI for a Super Bowl ad is generally good, even if it is simply website traffic or interest in the brand. For bigger companies like Coke or Bud, it give the companies an opportunity to continually be tweaking their brand and making sure they are seen by the public precisely as they desire to be.
ReplyDeleteAfter watching the game, I was surprised at how many companies repeatedly had advertisements throughout the game. I think Chevrolet had at least 5, Coke had 3 or 4, and of course Budweiser had their fair share. Considering how expensive it was to run a commercial during the Super Bowl, I was surprised at how large their marketing budgets were. Assuming that companies didn't get deals if they bought more than one time slot of advertising, Chevrolet spent upwards of $17.5 million dollars on advertising for one day. I realize in the overall picture it might not be that much considering how big of a company Chevrolet is, but it's still a surprising number. Hopefully it pays off.
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