I recently read a great article on businessweek.com on how an elevator pitch can be one of the most important tools for a company. It talks about how someone involved in a company (especially the owner) should be able to explain to someone in 30 seconds or so, what his or her company does or makes. The article also talks about how ones elevator pitch should always be changing because the company should always be changing. The article stresses that one should always be prepared no matter what one is doing or where one is. Here is the article if anyone wants to check it out before our big day on Monday.
http://www.businessweek.com/careers/content/jun2007/ca20070618_134959.htm
